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20 april 2006
Verdien je geld aan je web-applicatie?
You’ll get 1% - 2% paying customers
If you’re offering a free plan to your customers (for example DropSend offers a free plan that enables users to send 5 free sends a month before they start paying) then expect to get around 98% or 99% of your customers on that plan. That means that you can only really bank on 1% or 2% of your total customers on the paying plan. In our experience this is true and other major players in the web app industry have agreed. This is about the industry average.
Many people (including ourselves before we built DropSend) vastly overestimate the number of paying customers they’ll get. Do the math. If you estimate that you will have 2000 customers in the first 6 months then work out how much money you will bring in if only 1% are on your paying plans. It’s that simple. Then, just to be on the cautious side, estimate how much money the app will bring in if you only get 65% of the signups you need.
Meer op: ThinkVitamin
Posted by marko at 20 april 2006 00:32